TN Wiki Insights: the numbers. What is the impact when you publish on the #TNWIKI?


Did you ever wonder what impact you've got when publishing on the TNWIKI?

First a bit of a recap on the public numbers and the content.

The public Wiki statistics, you can consult yourself, are on the Wiki featured (recent) articles.

Wiki Statistics
10,654 users have contributed 27,789 pages, 242,036 revisions, and 146,045 comments.

Also the Wiki tag cloud provides an overview of the (80) most popular tags. But what is behind it, in numbers?

The top-bottom winners on this list are:

TagCount TagName
17898
233

It's a favorite ask of many Wiki Ninjas to get an insight on their articles. Unfortunately the current Wiki configuration itself does not offer a pageview on every single page. [We know it's feature request No 1. , for long time. Duly noted.]

To accommodate the insight, the Wiki platform team provided an overview of the last 1,5y (due to change in analysis tooling, earlier data is not available in current overview)

Just for clarity, this is Q4 2017, full 2018 and Q1 of 2019.

Here we go...

Period Unique Visitors
2017 3 474 312
2018 14 382 102
2019 3 026 917
Grand Total 20 883 331

While this (rather impressive) amount of visitors is the total volume of visitors in the Wiki, we also analyse the active users, when staying longer time on a page and clicking/editing content.

Period Active Visitors
2017 1 161 924
2018 4 542 080
2019 961 915
Grand Total 6 665 919

So you see that on average, 1/3 is actively involved in the Wiki.

Now, to return to the core question, what about the "Page views"?

Period Page Views
2017 5 335 767
2018 22 572 000
2019 5 310 593
Grand Total 33 218 360

22,5 Million in 2018.
Pretty impressive, isn't it?

What about the "click through rate", so when people click the links in the Wiki pages they visit.

Period Valid Page Views
2017 1 698 311
2018 6 552 370
2019 1 371 283
Grand Total 9 621 964

What are the most popular articles?

The top 20 is:

PageView Url
820 258 761.forefront-online-protection-for-exchange-bulk-e-mailing-best-practices-for-senders.aspx
567 870 14805.exchange-server-2013-error-landing-page.aspx
384 153 1073.robocopy-and-a-few-examples.aspx
279 330 52167.technet-guru-competition-winners-2018.aspx
252 082 51206.microsoft-operations-management-suite-oms-a-beginner-s-guide.aspx
200 513 17948.t-sql-right-left-substring-and-charindex-functions.aspx
189 298 2969.windows-powershell-ise-add-on-tools.aspx
162 052 5392.active-directory-ldap-syntax-filters.aspx
148 731 15221.windows-server-2012-enabling-disk-cleanup-utility.aspx
144 018 38433.windows-10-enabling-telnet-client.aspx
143 096 https://social.technet.microsoft.com/wiki
141 191 4494.windows-server-troubleshooting-the-rpc-server-is-unavailable.aspx
127 993 12370.windows-server-2012-set-up-your-first-domain-controller-step-by-step.aspx
126 793 15776.exchange-server-2013-and-2016-build-numbers-with-cumulative-updates.aspx
124 125 7703.powershell-running-executables.aspx
119 833 default.aspx
119 464 50920.c-implementing-keyboard-shortcuts-in-a-windows-form-application.aspx
117 081 50921.t-sql-remove-duplicate-rows-from-a-table-using-query-without-common-table-expression.aspx
116 141 13895.how-to-remove-a-corrupted-user-profile-from-the-registry.aspx
113 969 240.exchange-server-and-update-rollup-build-numbers.aspx
111 354 2980.ldap-over-ssl-ldaps-certificate.aspx
107 593 22457.10-common-problems-causing-group-policy-to-not-apply.aspx
102 132 21016.how-to-install-windows-powershell-4-0.aspx

Locale

Where are the visitors coming from (meaning, the language/region of the source website)?

Locale UniqueVisitor PageView
en-us 15 787 583 31 403 123
pt-br 1 109 091 1 777 353
ru-ru 49 754 83 413
zh-cn 15 669 22 231
zh-tw 1 505 1 888
de-de 1 350 1 829
ja-jp 481 582
es-es 205 266
fr-fr 85 106
it-it 83 127

Important to know

How do these numbers relate to your impact?

Well, unlike the forum, the Wiki is a long term investment with a growing return on investment... every view is adding more points, while a forums mainly reports points for replies (and low numbers of points for a very high number of views...)

Your forum question has a confirmed answer and has been viewed 20,000 times. +10
Your forum question has a confirmed answer and has been viewed 40,000 times. +15

On the Wiki side, the reward on creation of articles is low, but popular articles gradually bring in more points and reputation

The article you authored reached one out of 10 possible page view milestones. The various milestones range between 500 and 1 million page views. +5 to +2500
The article you edited reached one out of 10 possible page view milestones. The various milestones range between 500 and 1 million page views. You are eligible to receive a portion of an available set of points, depending upon your edit quantity and the milestone reached. +1 to +2500

Consider the forums as a 100 m steeple chase. Quick interaction, quick score but not long-lasting...

The TechNet Wiki is the marathon... quite some preparation, lots of work but a long term investment that is rewarding.

And try to run the marathon in 100 m sprints...

The good news, unlike sports: at the TNWIKI and the forums, you can perfectly combine both to maximize your community impact.

So, welcome to the TN Wiki!

Comments (3)

  1. Great numbers!! It is certainly true, a Wiki article can last a long time. Thanks Peter for collecting these statistics.

    1. pituach says:

      >> ” a Wiki article can last a long time”

      Hopefully it will last forever 🙂

  2. pituach says:

    Awesome statistics 😉
    Thanks for sharing

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