Weekly #WhyMSFT Round-Up 9/9/2011

`1``Each week, we round up industry news and articles that you might have missed. Enjoy this week's selections.

How Cloud Computing Can Help Your SMB Compete
Cloud computing will allow the smallest companies to compete against the largest, writes Rich On in a blog published on CloudTweaks.

Microsoft Dynamics CRM to Latch Onto the Social Train
Wilson fleshed out additional details of the Q4 release for CRM Buyer. The changes focus on four areas, all of which are designed to deliver a more unified experience with Office 365.

Lync for Mac 2011 RTM Available in October 2011
From the updated contact cards to the ability to set up Lync conferences from Outlook 2011 for Mac to enterprise voice features, Lync for Mac 2011 offers Mac users integrated functionality for presence, instant messaging, conferencing and voice and is designed to work with both Lync Server 2010 and Lync Online.

Boeing Next-Generation 737 Takes Flight in Microsoft's Cloud
A new project built on top of Microsoft's Cloud platform can put users right on the runway next to a Boeing Next-Generation 737. Close enough to “touch” the aircraft.

How Microsoft IT Does Windows Azure
Microsoft IT is sharing the best practices and experiences associated with leveraging the company's own technologies with the world via a Showcase website on TechNet.

Google Docs Outage: Offline Editing Needed, Now
An outage on Wednesday reminds me that Google Docs never should have been launched without full offline storage and editing. Why doesn't Google make this a priority?

Twitter and Microsoft Renew Bing Tweet Deal
A Twitter spokesperson couched the news via a faux tweet exchange between Twitter and Bing on Storify, which included this line: “Search w/o Twitter = old news. You & @MSN are amazing at using Tweets to make search better & help people stay in the know.”

Do you have a blog post or article you want to see in next week's round-up? Tweet a link to us at @whymicrosoft or post it in the comments below!