Productive coexistence: New themes emerging for software asset management at the IAITAM ACE conference

You have a solid traditional software asset management (SAM) plan in place—but is that enough to optimize your IT? Strategies for raising SAM to the next level is one of the themes at this year’s IAITAM 2013 Fall ACE conference, held Oct. 15-17, in St. Petersburg, Fla.

Reflecting the explosive growth of the industry, about a thousand IT and software asset management professionals are expected to attend the Fall ACE—something of a surprise for organizers, who responded to growing demand by adding a first-ever spring conference this year.

“Our conference is very personal,” says Barbara Rembiesa, the CEO and founding president of IAITAM. “We pack the speaker rooms but there is a lot of communication and networking that goes on too. We decided to add that second annual conference to keep the size manageable. We’re now able to reach quite a few more people.”

Hot topics at the conference this year include mobility, cloud, and “coexistence”—an emphasis on cooperation and communication between ITAM stakeholders to enable better outcomes. It’s the topic of one of the more than two-dozen sessions offered over the three-day event: a special panel presentation.

“The market is moving towards a relationship that is more balanced between independent software vendors (ISVs), customers and service providers,” says Steve Klos, executive director of “What we’re really targeting is how communication between these entities can work together to improve the market as a whole, enabling much more automation, much more effective IT management, significantly more effective software asset management.”

The panel session, titled “Peaceful co-existence – how can software publishers and consumers work together?” will offer strategies from those different perspectives: Klos will represent service providers and associations; Heather Young, global director of SAM programs for Microsoft, will present the ISV perspective; and on behalf of consumers will be David Waltermire, security automation architect at the National Institute of Standards and Technology (NIST), whose work targets another form of coexistence: mitigating the disparity that exists across different SAM tools and how they identify software. “Breaking down some of those basic barriers—through SWID tags and other practices—really enables a better security practice to emerge,” says Waltermire. “A lot of what we’re doing at NIST is enabling that to occur.”

Other sessions at the fall ACE will address BYOD transparency, cloud-based automation and strategies for implementing SAM in large, dynamic organizations; in addition to the sessions, an exhibition and three keynote speeches are planned, including one by Richard Pharro, CEO of AMPG. “This event has really become a key networking and learning opportunity for anyone in the SAM/ITAM industry,” says Microsoft’s Young. “Our industry is growing and evolving rapidly; it’s a great chance to share knowledge and ideas.”

Read the full schedule and other event details here.

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Comments (6)

  1. Peter Beruk says:

    I look forward to catching up with everybody in St. Pete!  Great info in this article – thanks for taking the time to post it.  

  2. Gary Paquette says:

    SAM is a very mechanical process. It still baffles me that this silo within ITAM has separated itself so far from ITAM.

    By that I mean that with solid HAM and SAM and all of the data and processes within ITAM these would not be silos but part of the solution. The mechanics behind SAM are not complicated. Understand who is using an application (if at all) or what service is it delivering has to be part of the equation.  Look at how many applications your helpdesk supports since nobody has a clue of what is out there and if it is being used or not.

    Tip of the iceberg…

  3. Martin Thompson says:

    “Peaceful co-existence – how can software publishers and consumers work together?”

    1. Stop using audits as revenue generation

    2. Clarify your license programs

    3. Stop labeling everyone in the industry who might have fallen foul of your ridiculous license programs as 'A Pirate'

    4. Use customer advantage and customer satisfaction throughout all of your license programs rather than competitive protectionism. Customer first. Customers want to pay for software, empower them to buy it correctly.

    Over and out.


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