Tesco’s take the move to a next generation User Experience

My work colleague Daniel Sumner just blogged around an awesome Surface solution that has been built for Tesco’s Wines.  Partner’s involved Identity Mine and Conchango.  What’s interesting here is the video and the comments from the users of the application on Surface.  I agree with Daniel the next generation of customer retail experience has arrived.  What idea’s do you have around the use of Microsoft Surface?

IdentityMine Wine Guide Solution - Tesco Wine Fair from IdentityMine on Vimeo.