Microsoft Dynamics Gives Patagonia a Better View of Customer Demand

Patagonia, the outdoor recreation clothing and gear provider, was founded in 1972 as both a wholesaler and a mail-order business. Today, its channels include wholesalers, international distributors, Patagonia retail stores, a catalog and a website. As the company grew, Patagonia began having issues with its ERP software. It found that inventory was managed separately for…

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