NAB Show 2014: Making Content Delivery Easier and Cost Effective

By Bob De Haven, General Manager, Worldwide Communications& Media at Microsoft This week I’m at the 2014 NAB Show talking about how media companies are using tools like Microsoft Azure, Skype and Windows 8 to create and distribute content with ease.  If you are attending NAB this year, head to the Microsoft booth #SL5110 to…

0

Programmatic Buying without industry specific analytics and know-how is a fantasy

Guest Post by Microsoft Partner Decentrix For marketers, data represents both a challenge and an opportunity to develop intelligent analytical tools to better reach their customers. In many instances, data driven analytics in the traditional media space (which still represents over 76% of all advertising in the US) have been hampered by the proprietary nature…

0

The Future of Digital Media Consumption in the Media & Broadcast Industry

Guest Post by Microsoft Partner, UI Centric The media industry has undergone radical changes over the last few years and continues to transform at a remarkable pace. From working with our clients we have seen this transformation first-hand. Physical media consumption has been in rapid decline for almost a decade while content publishers and studios…

1