Who’s Afraid of Broadcasting In The Cloud?


Patrick Thurner, CTO, VJU iTV Development GmbH

Andrea Köver, CMO, VJU iTV Development GmbH

Media distribution is evolving as digital confluences continue to erode boundaries and customers’ impressions of brands and businesses are established through relevant, visually engaging, digital experiences—all while devices continue to proliferate and connectivity becomes an everyday mainstay. Today’s broadcasting environment requires more streamlined automation systems which offer integration, reduced costs and complexity.

Cloud architecture supports a multi-platform distribution environment that delivers a broader vision of digital TV experience in every customer realm. It requires a new type of application architecture, composed as a form of virtualization and affording ready adaptation and accessibility while delivering a high-quality user experience with tools designed for the mobile consumer.

In the current market, you’re under pressure to reduce the cost and complexity of your TV operation while finding ways to increase revenue and ensure business continuity. To meet these challenges, you need a flexible, scalable, and efficient system that provides automated media play-out, enables rapid deployment, and facilitates disaster recovery.

VJU’s “Channel-as-a-Service” is the only cloud-based, enterprise quality end-to-end broadcasting solution designed to make a cost effective and global full service video offering, not just a partial product. It dramatically increases efficiency and security while reducing handling complexity, and integrates all of the operational, technical, regulatory, and commercial functionality required for broadcast play-out environments in the cloud, while saving customers time and money.

Channel-as-a-Service – things to consider:


Running VJU on a public cloud infrastructure like Microsoft Azure™ allows our customers to launch their projects without any upfront CAPEX on IT infrastructure or staff to maintain that infrastructure.


Outages mean loss of earnings and redundancy increases costs. Channel-as-a-Service ensures that VJU supports the reliability of our customers’ channels. The Azure™ cloud helps VJU manage these tasks efficiently, deploying additional resources when necessary and storing content in multiple data centers with no further action required.

Deployment/Feature Development

With a truly incredible time-to-market for deploying new channels, our customers can focus on content creation and selling their channels rather than spending months planning the infrastructure required to launch a new channel. You have content available at the right time, as and when you need it (e.g. events). Just launch the content for as long as you need and then shut it down again, without having to invest in any infrastructure. VJU offers real support: pay as you grow!


Unlike others who claim to have cloud systems, VJU is a truly cloud-based platform, built to run natively on an open and flexible cloud platform like Azure™. Other systems running on private cloud data centers are usually much more specialized and less flexible. Channel-as-a-Service is a one-stop shop for deploying a new channel.

The “broadcasting winners” will be those who are not afraid of change and adjust their businesses to take full advantage of the cloud technology.

VJU’s innovative solutions, including Channel-as-a-Service, will be featured at Microsoft`s booth #SL5110 during the 2014 NAB Show in Las Vegas, April 7-10. Further information about VJU and the company's products is available at http://vju.tv

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