Windows 8 – On the Big Screen at NAB

By Blake Barrett, Product Marketing Manager, Windows Commercial Marketing

We are excited to be participating at the National Association of Broadcasters’ annual show in Las Vegas this week to showcase Windows 8 to the media & entertainment industry.  Throughout the week, we’ll be talking about how Windows 8 apps and devices impact the way consumers access video content, and how we can help media companies transform the way they deliver content.  

In our NAB booth, you will see me demo immersive Windows 8 app experiences for users that can be experienced across a variety of devices.  This includes tablets, convertibles and ultra-books, and many of these will be featured on our device bar. Built in Windows 8 features such as Live Tiles, Snap View, and Share all combine to make using these entertainment apps a better experience for users and developers alike.

Another great aspect of Windows 8 is the ability to leverage the cloud as a delivery platform, enabling media organizations to develop new multi-platform user experiences geared towards finding and consuming content.  

Windows app momentum continues to grow and we’re proud of the interest consumers are showing in the Windows Store. As of January, Windows 8 sold over 60 million licenses since launching in October. In the first three months since launch, the number of apps in the Windows Store quadrupled.  Just two months after GA, we passed the 100 million app download mark.

Recently, we highlighted just a few of the news apps that have been developed for Windows 8 – including USA Today, CNN, CNET, and the Irish Times.  Windows 8 users can also stream TV and movies with entertainment apps like Netflix and Hulu Plus. Parents can keep their kids entertained with family entertainment apps from Disney, Nickelodeon, Sprout, and ABC Family.

For more information on Microsoft at NAB, visit the Media & Cable Newsroom to learn more about Windows 8and other news and broadcast solutions. And if you are using Windows 8, head to the Windows Store to download these exciting news and entertainment apps.

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