We have been talking quite a bit lately about the new world of work - a changing workforce, changing ways of sharing information, and the changing technologies that enable us to work faster, better, and smarter. The smartphone has existed for less than a decade yet it has completely changed the way we work. We are using these devices for messaging, document reviewing and editing, and real time collaboration. We produce nearly 300 times the amount of information stored in the Library of Congress. Not every year, not every month, and not every week. We produce this amount of information every day. The amount of data we are creating is showing no signs of slowing down, quite the opposite actually. This volume is doubling in size every two years, and by 2020 the digital universe – the data we create and copy annually – will grow by a factor of 10 – from 4.4 zettabytes (or 4.4 trillion gigabytes) in 2013 to 44 zettabytes.
Technology is changing so fast it can be hard for your customers to keep up. The good news for your customers is that it’s not too late to start. But where should you suggest they begin?
An opportunity to help your customers evolve
A good place to start is the IT infrastructure — the servers that power your customer’s network and host their critical business data. This is an integral part of any business. But millions of businesses are still relying on outdated technology, including servers running software that is well more than a decade old, to handle these responsibilities. Your customers can’t move into the future with outdated technology like that keeping them tied to the past.
Migration is worth it!
Have your customers been paying attention to their server infrastructure? Are they aware Windows Server 2003 extended support ended nearly 5 months ago? Have you shared with your customers what the July 14th date meant? As a reminder, Microsoft is no longer issuing security updates for any version of Windows Server 2003. If your customers are still running Windows Server 2003 in their datacenter, you need to help them plan and execute a migration strategy to modernize and protect their outdated infrastructure. By migrating to Windows Server 2012 R2, Microsoft Azure, and Office 365, your customers can achieve concrete benefits, including improved performance, reduced maintenance requirements, and increased agility and speed of response to the business.
Thanks for reading, Jeff