Cloud 1-2-3 Academy Workshops and Webinars!

Over the last few months, the SMB Team at Microsoft has provided dozens of web based (Cloud 1-2-3) and in-person (SMB Live) events on the sales, marketing, and technical skills needed to establish a Cloud business practice. The challenge is putting all of those pieces together and figuring out how they work with YOUR unique business requirements.


Announcing the Cloud 1-2-3 Academy Workshops and Webinars!

Whether you are new to the cloud or have sold a few deals already, you need a business model designed to maximize your revenue in the long term. We know this is a challenge to small and medium sized businesses, so we’ve developed the Cloud 1-2-3 Academy to help you transition to the cloud. Cloud 1-2-3 Academy is a six week IT business course that will help you:

  • Understand the impact of cloud adoption on P&L statement and cash flow
  • Build a cloud business strategy and sales & marketing plan to maximize your profit over the next 4 years
  • Get access to cloud business management, sales and marketing resources

We’re kicking off the series with our Cloud Transformation Workshops in 8 cities across the US. Join Microsoft cloud business experts in an interactive simulation-based session to understand how a few changes to your business model can multiply your margins.

  • Engage in a fun simulation to understand the impact of business decisions on your cash flow.
  • Develop a business plan to start or accelerate in the cloud.
  • Identify the key sales and marketing actions that you need to take to drive towards a cloud-optimized business model.
  • Workshops are appropriate for small business executives and owners


Downers Grove, IL

Wednesday, March 5

Seattle, WA

Thursday, March 27


Atlanta, GA

Wednesday, March 19

New York City, NY

Thursday, April 3


Detroit, MI

Thursday, March 20

Minneapolis, MN

Thursday, April 10


Boston, MA

Tuesday, March 25

Silicon Valley, CA

Wednesday, April 16

Can’t attend in person? Join us on Tuesdays at 11 am PT starting April 1 for one of our six Cloud 1-2-3 Academy webcasts.


April 1

Cloud Financial Model Overview


April  8

Changing Buying Behavior & Expectations


April  15

Cloud Business Model Optimization


April 22

Engaging the Prospect


April 29

Accelerate the Sales Cycle


May 6

Nurturing the Prospect

Webinars are appropriate for small business owners, executives, and sales and marketing professionals. All participants will receive a comprehensive financial model template, handbook, and exercise workbook designed uniquely for SMB managed service providers.

By registering for these events, you agree to receive programmatic communications to facilitate your progress in the Cloud 1-2-3 Academy program. If you have any questions on the Cloud 1-2-3 Academy program, please email


Frankly, this event series is only for those partners who see the potential of the Cloud, desire to learn best practices from businesses around the world, and want to apply those skills to their practice immediately.

Although I personally won’t get to attend all of these sessions, I look forward to seeing some of you in Atlanta on March 19th. And don’t forget to register for the SMB Live events coming to a city near you as posted by my peer Tim Tetrick.


SDeming Face  Steve

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