A Few Good SQL Server 2008 R2 Resources for Partners

Woody Walton

Every time Microsoft ships a new version of a product we all have to adapt to change, and that change comes on many fronts.  Depending on who you are, it could mean learning the new capabilities and enhancements in the product and how they make sense for your customers, how has the licensing changed for the new version, or simply what is the new price.  SQL Server 2008 R2 brings all changes on all these fronts.

Many great resources both at Microsoft and out on the web delve into the technical attributes of SQL Server 2008 R2 and I would encourage you to explore the launch tour site as a starting point. As a partner though, you may be wanting information on the “softer side” of SQL, say around licensing.  Maybe you need to get up to speed on the changes?  THERE ARE MANY!

NEW versions of the Product (SKUs), New Price, NEW Virtualization rights, NEW CALS even though the product is has“2008” in its name, NEW support limits by version for processors and memory! NEW, NEW, NEW!!!

NOTE:  Keep in mind the price changes for SQL Server 2008 R2 do not affect the SERVER/ CAL licensing model, only the per Processor licensing model.

This is misleading because all we did (aside from billions in R&D and creating a great new product set) was to add “R2” to the name of a previous product. How can that little name change mean so much on the licensing front?  Don’t ask me why we chose the name. SQL Server 2008 R2 is what it is from a naming standpoint, just make certain you are informed on the what’s new story.  Head to the aforementioned launch tour site and get boned up technically.  Understand what the product does.  But when it comes to the details of licensing it, etc. use a cheat sheet.  Skip to the Licensing Quick Reference Guide


At only seven pages it is a quick read and a great reference document.  The table of Contents is as follows:

What is Sold and Who Sells It
How it is Sold: Licensing Models for SQL Server 2008 R2
Licensing SQL Server 2008 R2 for Virtualization Scenarios
Reassigning Licenses and Moving Running Instances
Upgrades, Downgrades, and Step-ups
Licensing SQL Server Components
License Grant for Customers with SQL Server Enterprise Licenses with Software Assurance
Frequently Asked Questions

Pretty much covers all the bases from a licensing basics perspective.   About the only thing it is missing are the actual part numbers, prices and details on the new SQL Server 2008 R2 Parallel Data Warehouse (appliance product in conjunction with partners).  Prices and SKUs can be found on the monthly price list.

I have used the SQL Server 2008 R2 Licensing Quick Reference Guide to help answer questions of sales reps all over the United States around the changes in Licensing on SQL R2.  It has been more than helpful.

Examples of some of the content found in the SQL Server 2008 R2 Licensing Quick Reference Guide




The Guide contains a whole lot more information not to mention a fairly thorough FAQ for some of the more common questions.

Please take the time to download the guide and keep it handy as it is always better to be prepared for customer questions before they are asked.



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