Partner asks: "TPAM, where do I get started with Windows 7…"

Working with TPAMs and Distributors every day, I get to hear common questions. Here is a one: 


A partner this morning asked their TPAM how to get the most out of the Windows 7 launch since there is so much interest. Check out the TPAM's response here...


If you want to leverage this Windows 7 momentum, here are a couple suggestions for partners from our Windows 7 Launch Central on the Partner Portal:


Use Windows 7 internally.
With Windows 7 internal-use licenses, you can run your business. Train your staff. Develop and test your new solutions. And demonstrate Windows 7 features to your customers. Internal-use licenses are now available for Gold Certified and Certified Partners and Microsoft Action Pack Subscription (MAPS) holders through digital download; physical media distribution begins this month.


Upgrade and Save on Windows 7

Through February 28, 2010, you can offer savings on Windows 7 Professional upgrade licenses—with or without Microsoft Software Assurance for Volume Licensing —to SMB Microsoft Volume Licensing customers who have qualifying Windows desktop operating system licenses. Do not forget the Microsoft VAR Rebate which can also provide 6% rebate on Windows 7.


            Create demand with Windows 7

Get a FREE “Launch-in-a-Box” kit!*

Register your customer event using (event date must be between 10/12 – 2/1) and you could be eligible to receive your own Launch-in-a-Box kit!  *Details and Terms & Conditions here.

30 Event Evaluation Forms

Product Brochures: Windows 7, Windows 2008 R2, Exchange 2010

30 Launch Pens

30 Launch T-shirts  

30 Launch Notebooks

2x8 ft. Launch Banner

Conduct an Upgrade the Desktop campaign to get matching funds**

Microsoft will match up to $500 of your Upgrade the Desktop investment in any Ready-to-Go Marketing Services or Event costs. Simply make your purchase and submit your reimbursement request at using promotion code LAUNCH. We'll send your 50 percent rebate check (for purchases up to $1,000) in four to six weeks. **Details and Terms & Conditions here.        

Get trained on Windows 7

Learn to sell Windows 7 with role-based training at


Get up to speed quickly with the Windows 7 Online Readiness Kit at and the various resource pages by partner-type to see the latest tools, presentations, and campaigns.  Here are the specific links for each:

·        ISVs:

·        Services Partners:

·        VARs & Solution Providers:

·        Distis:

·        LARs:

·        System Builders:


Update your Website with Windows 7 Content Automatically.
Subscribe to Windows 7 Web Syndication, a free service that keeps your website populated with the latest information from Microsoft for your customers.


Do you have more questions on how to get started? Ask your TPAM or let me know. -Brad Rozen (bradr @

Comments (0)

Skip to main content