My name is Allister Frost and I'm a Product Solutions Marketing Manager for Microsoft in the UK. I look after some of our server technologies with a personal focus on email and information rights management.
First and foremost I'm a brand marketer. I love to build brands that make people's lives that little bit better. I'm passionate about creativity and innovation and have committed much of my career to helping bring out the best ideas in others and make them a reality. I love football and R.E.M. I'm a qualified copywriter and can get really excited by great words and language. The incorrect use of words makes me really tetchy. I'm a dad and a husband - nothing is more important to me than that.
Strangely for someone with a blog on Technet I'm not a technologist. The buttons and widgets intrigue me but I'm more interested in the human benefit of the technology than the technology itself. I enjoy digging into software to see how I can make it work harder for me but I turn to others to create the code that's sometimes needed to make it work. I'm not an Arsenal fan but I do wear red.
When I did a personality test recently I discovered that my top 5 traits are Ideation, Strategic, Focus, Belief and Futuristic. My bottom 5 were Adaptability, Includer, Context, Consistency and Harmony. Make of that what you will. I know I have.