A visit to Cafemax

The highlight of our first day on tour in Central and Eastern Europe was a visit to Cafemax iCafes in Moscow. I’ve seen many iCafes but this one struck me as leading edge. Why? Variety. The Cafemax chain understands what their customers want and they know how to maximize their opportunities. They cater to a…

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Mission Moscow

All eyes are on Central and Eastern Europe (CEE) this week as Michael Rawding and a handful of his Unlimited Potential team members tour the region. We’re heading out this morning to check in on Moscow-based iCafe partner Cafémax and will also catch up with the Russian Imagine Cup teams later today. It’s been a…

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