Sales and Marketing for IT Pro’s – Marketing, me?, are you sure?

Paul Stringfellow works at Gardner Systems plc and has 20 years working with IT Infrastructure and now specialises in the design, development and strategic direction that it will take.  This month's theme of "Sales and Marketing for an IT Professional" really caught my attention… Why? Because over the last few months myself and my company…

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How to talk to Marketing and get yourself heard

Ed Jones works for Firebrand Training, a Microsoft Gold Learning Partner. He has worked in the IT training and certification industry for the past 3 years. He is a tech enthusiast with experience working with SharePoint, Windows Server and Windows desktop. I know it can be a terrible thing to consider, but sometimes IT professionals and…

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Marketing – Too Important to be Left Solely to the Marketing Department

Marketing might seem like an odd thing to include on TechNet but it’s actually a vital resource for a successful IT department.. Twenty years ago in a building far far away I led a small project team inside HM Customs & Excise (way before it merged into HMRC). Our application was designed to get investigators…

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5 Mistakes IT Pros Make Progressing their Career

Colin Chaplin is a freelance Infrastructure Architect who helps large organisations transform Microsoft-based infrastructure. I tend to work on big IT infrastructure projects which by their nature means I interview many people both internal to the organisation and externally. Furthermore I often find myself as unofficial career guidance for ex-colleagues and friends where I know…


How IT’s Relationship with Sales and Marketing is Changing

Gavin Payne is a principal architect for Coeo, a SQL Server professional services company, and a Microsoft Certified Architect and Microsoft Certified Master. His role is to guide and lead organisations through data platform transformation and cloud adoption programmes. When I once told my doctor I worked in IT, he told me everyone now works in…

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