Paul Stringfellow works at Gardner Systems plc and has 20 years working with IT Infrastructure and now specialises in the design, development and strategic direction that it will take. This month's theme of "Sales and Marketing for an IT Professional" really caught my attention… Why? Because over the last few months myself and my company…
Tag: Marketing
How to talk to Marketing and get yourself heard
Ed Jones works for Firebrand Training, a Microsoft Gold Learning Partner. He has worked in the IT training and certification industry for the past 3 years. He is a tech enthusiast with experience working with SharePoint, Windows Server and Windows desktop. I know it can be a terrible thing to consider, but sometimes IT professionals and…
Marketing – Too Important to be Left Solely to the Marketing Department
Marketing might seem like an odd thing to include on TechNet but it’s actually a vital resource for a successful IT department.. Twenty years ago in a building far far away I led a small project team inside HM Customs & Excise (way before it merged into HMRC). Our application was designed to get investigators…
5 Mistakes IT Pros Make Progressing their Career
Colin Chaplin is a freelance Infrastructure Architect who helps large organisations transform Microsoft-based infrastructure. I tend to work on big IT infrastructure projects which by their nature means I interview many people both internal to the organisation and externally. Furthermore I often find myself as unofficial career guidance for ex-colleagues and friends where I know…
How IT’s Relationship with Sales and Marketing is Changing
Gavin Payne is a principal architect for Coeo, a SQL Server professional services company, and a Microsoft Certified Architect and Microsoft Certified Master. His role is to guide and lead organisations through data platform transformation and cloud adoption programmes. When I once told my doctor I worked in IT, he told me everyone now works in…
New release to manage? Top tips on communicating, educating and activating users.
As IT Professionals, it is all too easy to lose sight of the impact our daily job can have on the poor, unsuspecting species known as the ‘user’. It could be said that having spent the last 20 plus years entirely working in or around the IT industry, I am both long in the tooth…
Different Strokes for Different Folks
By Anthony Sutcliffe – IT Team Leader at Delphi Diesel Systems At a recent IT Pro council meeting, one of the marketing staff was making a key presentation to the group; and once she finished, she asked the members of the council for any ideas that they might have….