Internet Marketing - Advice from an expert

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There's an interesting article posted on the True Business - real life for small businesses blog which shares some marketing advice from Phil Ledger of Ledger Bennett, a rather marketing agency in Milton Keynes.  The article highlight's Ledger's advice on why you should consider reinvestigating internet marketing- whatever the size of your company. Here they are:

    • It’s cheap: (by the way, have you noticed how suddenly ‘cheap’ is a good word, not a bad one?) You can get started on keyword bidding for pennies rather than millions. Ideal if your budgets have been slashed.
    • It’s honest: you can tell exactly what response you’re getting for your money
    • It’s responsive: you get results and reports in near-realtime
    • You’ve got to be there: if you’re not online, your competitors will be
    • Your customers are there: nowadays we all research suppliers online

If you’re haven’t tried out internet marketing recently, perhaps it’s time to give it another go.

The article can be viewed here: Marketing advice from an expert « True Business- real life for small businesses