Partner Opportunities to Address Email Archiving Needs with Exchange 2010 SP1
Last year at the Microsoft Worldwide Partner Conference (WPC) 2009, we talked to our partners about the new business opportunities made possible by our addition of integrated email archiving and discovery with Exchange Server 2010. In November, we launched Exchange 2010, one of the most successful and exciting launches in Exchange’s history. This week at WPC 2010, we’re focusing on how enhanced email archiving in Exchange 2010 SP1 continues to expand partner business opportunities.
Partners agreed that email archiving and compliance presents a tremendous opportunity to deliver new services to their customers while driving adoption of the full platform capabilities of Exchange; for example, consulting engagements that average $30-$40K in new services revenue.
Moreover, partners gave us great feedback on how we could make the feature set even more compelling: we needed to give customers the flexibility and choice of tiered storage (storing the archive mailbox on a different Exchange database from the primary), support for Outlook 2007, and additional e-Discovery capabilities, like search de-duplication.
Shipping later this year, SP1 adds the functionality partners told us they needed to more successfully position Exchange 2010 archiving, and help customers eliminate PST files, simplify email retention for compliance, and drastically lower the cost for email e-Discovery. Both analysts and customers recognize the importance and value of archiving:
“Generally speaking, companies will not have to wait for SP1 to deploy Exchange 2010 — but they should be mindful of the changes in SP1. The most significant elements of SP1 relate to the archive feature, which will support multiple tiers of storage for primary and archive mailboxes provisioned on separate Exchange databases.” – First Service Pack for Microsoft Exchange 2010: Finishing the Job, Gartner (May 4, 2010)
“PST files are quite a nightmare for IT to manage. We look forward to Exchange 2010 negating the need for supporting PSTs. It’s going to take a lot of headaches away for us,” said Ronald Loewenthal, Customer Service Manager at Super Group, a supply chain management firm.
Our SP1 enhancements are demonstrative of our investments and ongoing innovation at a rapid pace and provide key opportunities for our partners:
For Large Account Resellers (LARs) and Value Account Resellers (VARs), there are now more benefits to land the full value of platform capabilities with your customers that include enhanced archiving, voicemail, information protection and control functionalities.
Delivering even more value over pure messaging engagements, Systems Integrators extend messaging services with new revenue generating offerings including email archiving and voicemail practices.
And ISVs can leverage the extensibility APIs (like the e-Discovery web services API) to enhance the native functionality in Exchange 2010 with advanced compliance and discovery tools.
Attending WPC in D.C. this week? Attend Exchange breakout and interactive sessions this afternoon. And stop by the Business Productivity booth (#155) on the expo floor this week.
Kristin Murray, UC Partner Marketing