Follow vs Post: What’s the Payback for Time Spent on Twitter?

According to my teenager, “twitter is creepy, its just stalking. I mean the button you push says follow”! Duh!.” Yet, some in the business press in the US say Microsoft should buy Twitter.

Hrmm… Microsoft advertises job listings there, Bing integrates tweets, and there are colleagues I respect happily building community there.

So what is UA for IT Pros to do? Conversations continue inside Windows Server UA about the best use of our time as far as engaging with community is concerned?

What are your thoughts? Leave feedback.

And then consider:

• Some ROI numbers: https://twitpic.com/iny2m 
• How to Track Your Twitter ROI: https://standrewsskillsacademy.wordpress.com/2009/10/13/how-to-track-your-twitter-roi/
• Case Study and ROI of a Twitter Engagement: https://www.socialmediatoday.com/SMC/125479 
• What's your Twitter ROI? How to measure social media payoff: https://www.computerworld.com/s/article/342369/What_s_your_Twitter_ROI_How_to_measure_social_media_payoff?taxonomyId=0&pageNumber=1 
• ROI on Virtual Worlds, MMOs and Twitter: https://www.revenews.com/wayneporter/twitter-roi-exploration/
• A New Metric for Measuring Twitter ROI: https://bly.com/blog/online-marketing/a-new-metric-for-measuring-twitter-roi/
• Driving Positive ROI on Twitter: https://www.slideshare.net/HubSpot/driving-roi-on-twitter?type=powerpoint

Try wait, you could consider those links first, THEN leave comments. Yeah…that’s probably better…