Brand me

Discussion continues here in content development about whether/the extent to which customers care who develops content – as long as they can distinguish that the information is “supported”. The debate covers a broad range of suggestions, from putting author’s actual names on content (do you care?)


to tracking/reporting all a writer’s activities across TN/MSDN, blogs, forums, the twitterverse, etc.

It is also performance review time at Microsoft, which drives some (thankfully only once-yearly) bizarre behavior. For example, my review process this year includes some “360 feedback” (don’t panic, I initiated it). One website that purports to help with this provided me the following “brand map” of brand tonyso:


  • Community-oriented
  • Discerning
  • Ethical
  • Persuasive
  • Self-motivated
  • Strategic
  • Visionary

Brand Skills:

  • Innovating
  • Presenting
  • Learning
  • Visioning
  • Performing analysis
  • Identifying problems

Projective Exercises:


“if I were a dog, I’d be a greyhound, moves fast and hits his own personal target”.

“if I were a car, I’d be a Mustang, runs on lots of power underneath.”

Just curious – any of this come across in the blog? If so, why? For example, if you, dear reader, from reading the blog, find me overly-sycophantic, do please explain why 🙂

Perhaps this “internet brand management” is just Myers-Briggs repackaged and updated for the 20-somethings? (I’m an ENTJ, BTW)


Oh, and if you know of an IT Pro job description that covers the visionary-visioning thing – please share.

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