How do you measure the return on investment (ROI) on content? Let’s call this concept Return on Content Investment (ROCI). Wikipedia provides a close approximation as relates to marketing: return on marketing investment (ROMI).
Senior Marketing Manager Aaron Lilly blogs about a couple of tools for this at Social Media – Measuring the Buzz. He references some tools that will bring you interesting data:
Are these the tools Microsoft should use to measure the value (ROCI) of the content on MSDN and TechNet? What about the forums? Blogs?