Measuring Content Effectiveness (ROCI)

How do you measure the return on investment (ROI) on content? Let's call this concept Return on Content Investment (ROCI). Wikipedia provides a close approximation as relates to marketing: return on marketing investment (ROMI).

Senior Marketing Manager Aaron Lilly blogs about a couple of tools for this at Social Media - Measuring the Buzz. He references some tools that will bring you interesting data:

- Alerts (Live Alerts, Yahoo Alerts, Google Alerts)
- Blog Pulse (Technorati, Nielsen Blog Pulse)
- Micro Blog Pulse (TweetScan, Twittermeter)

Are these the tools Microsoft should use to measure the value (ROCI) of the content on MSDN and TechNet? What about the forums? Blogs?

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