TechNet/MSDN Search PM Rob Veliz recorded a short podcast with me giving tips on Search Engine Optimization, and the new TechNet Enhanced Search Refinement that takes you direct to the Technical Library content called "Documents & Articles."
Splogaway: If you are reading this on a blog other than http://blogs.technet.com/tonyso, why not stop patronizing a splog and come over to the original?
His tips include:
1> Get the free adCenter Add-in Beta for Excel 2007 and use it to analyze and improve your keywords. This tool includes the Ad Intelligence model, which enables you to:
- Easily and quickly build out or expand keyword lists.
- Effectively plan keyword strategy based relevance, cost history, volume, demographics, geography, and more.
- Forecast monthly and daily keyword impressions and future trends.
2> Use the data from 1 to optimize your descriptions. Writing an effective description tag for search is and essential step toward improving CTs in search results. Interesting: the meta description tag has no effect on a site’s rank in search results.
3> Use a backlink analyzer tool to increase the quantity and quality of your backlinks.