BBC: Tax "them"

Interesting article here says the Beeb (well, BBC.com) will start advertising on the sites accessed by non-Brits. Funny kind of "audience targeting" if you ask me...<emphasis mine>

"There are a number of reasons behind this decision. The bulk of the BBC is funded by the UK licence fee paid by every household with a TV in Britain. However, under the new BBC charter, we are not allowed to use licence fee funding for the benefit of international audiences. The BBC website has a large number of international users and advertising seems to be the obvious way for them to contribute to the costs of the site. In addition, profits from the site will be reinvested in the BBC's journalism and we believe will enable us to more strongly develop the site for international users."