Search as Entertainment


The business model for www.msdewey.com seems to be…uh, I’ll have to get back to you on that.


Wait, it involves something about watching an attractive actress like Janina Gavankar do pythonesque sketches before returning your search query. For example, try these:


the Fool


Earthquake preparedness


Schrodinger’s Cat


Windows Vista


Camelot


Algebra


What is your favorite color?


The Who <ms. dewey seems to confuse them with Pink Floyd>


Hunchback of Notre Dame


Linux


Eddie Izzard


Power Tools


Microsoft Office


Bruce Campbell


A problem of type 2049 has occurred


What is the average air-speed velocity of an un-laden swallow?


Private Ryan


Does it rain in Seattle? <Try this one three times>


Wake up call


Ms. Dewey ringtones


CSI ringtones


I mean – can you figure out who even runs the site? Or what marketing purpose may be behind it? Do you care? Knowing a little about the production side I can tell you that the amount of money that it takes to put something like this up is, well, staggering.


If this is viral marketing, exactly what are we supposed to be catching?

Comments (1)

  1. Anonymous says:

    Well it’s true. Earlier this month I stumbled across a nifty search site Ms. Dewey.com (you should…