I became aware of this promotion due to following Chris Norman on Twitter @VoipNorm where he tweeted a blog post http://voipnorm.blogspot.com/2011/11/ultimate-voice-career-promotion.html
As part of advertising this I received a direct email asking why this was restricted to the US and how a UK person could participate in the technical portion. The promotion aspect is restricted to US and this is due to the complexity in setting a program up as well as regional laws. Other regions have been made aware of the program though.
To participate in the program’s technical aspects doesn’t require you participate in the program as the program is designed to bring awareness to existing content. I am working with the folks in charge to see how we can best resolve the problem, in the meantime here are the videos in Phase 1 - http://social.technet.microsoft.com/wiki/contents/articles/5295.aspx
For those involved, I will offer an unsolicited opinion that you mirror Chris’s actions with the blog and twitter accounts. Use the blog to create the content and twitter to advertise with hashtags: #lync #lyncsweeps