At Build 2018, we announced the public preview of Private Offers on Azure Marketplace for single virtual machine offers, enabling publishers to create SKUs that are only visible to targeted customers. Azure Marketplace publishers are now able to create these private offers via the Cloud Partner Portal.
Private offers unlock the ability for publishers to create exclusive offers for their closest customers and offer customized software and terms to them. These customized terms enable publishers to light up a variety of scenarios.
- Private Offers can provide specialized pricing such as discounts, long term pricing, and bulk software deals to targeted customers.
- Publishers can broaden the audience for the private offers as they make updates, thereby allowing them to run limited BETA releases. These releases can then be made public later with a few mouse-clicks.
- Special terms and offers can be entered into these offers enabling publishers to offer software with special agreements which must be agreed to while deploying software.