What a difference a decade makes. Today we have driverless cars, smart thermostats, appliances that place orders based on our habits, athletic equipment that measures our vitals and predicts exercise outcomes—all of these were the stuff of science fiction just 10 years ago. Doing business in the cloud was considered more fantasy than the necessity it has become. Thanks to the ability of cloud computing and the Internet of Things to increase agility and transform business models, enterprise strategists are no longer pondering whether but when and how to move to the cloud.
Organizations are examining how to preserve security, privacy, and customer trust in a mobile-first, cloud-first world, because we all know that humans (being human) will use technology to further interests that may not be always be benign. Increasingly, governments around the world are grappling with the tension between protecting their populations and preserving individual rights of autonomy. Underpinning this tension is the need to keep up with technological advances that make it harder to protect borders and citizens from sophisticated and determined cyber attacks.
How can organizations balance the need to protect consumer privacy and confidence in technology, while also ensuring that lawful entities can access information to stop the bad guys? Microsoft and other technology companies are at the forefront of this question. In our upcoming webinar, Technology, privacy and public safety: When worlds collide, we’ll take a thought-provoking look at the issues of data privacy in a world of accelerating technology growth and escalating geopolitical risk. Don’t miss it!
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Helping you stay ahead of threats is one of the ways Microsoft puts our Trusted Cloud principles to work for our customers. It’s a brave new world, and trust in technology is critical to both public safety and enterprise success.
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