Microsoft's Global Readiness team is being featured in the latest edition of Brand Quarterly magazine. The article Global and Local: Getting It Right by Paige Williams covers the beginnings of the Global Readiness team and our role in representing language, geography and culture:
The Global Readiness team helps ensure that all of our customers, regardless of their cultures, beliefs, languages, or locations, experience Microsoft devices, services and communications as globally appropriate, and locally relevant.
The articles also covers naming, scanning for offensive words, reviewing maps, and use of images.
As an illustrative example of adapting to local sensibilities, read about how the Bing home page commemorated Armistice Day (November 11) in different markets: images of poppies in the UK and Canada, corn flowers in France, and neutral images in markets where the commemoration tradition is different.