Going beyond search: Introducing Bing

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Microsoft today took the wraps off Bing, the new search (scratch that!) decision engine, which takes a new approach to the user experience by offering intuitive tools to help customers accomplish tasks and make smart decisions. The new service, will begin to roll out over the coming days and will be fully deployed worldwide on June 3. In the meantime, you can visit http://www.Bing.com and watch the video to get a feel for how Bing facilitates your decision in four key areas: making a purchase decision, planning a trip, researching a health condition or finding a local business.


In addition, the new brand portfolio will include the following changes to existing Microsoft programs:

Microsoft’s mapping platform, Virtual Earth, will now be branded as Bing Maps for Enterprise. More information can be found here.

Technology from Microsoft’s April 2008 acquisition of Farecast is now a central part of Bing Travel. More information coming soon.

Microsoft’s popular cashback program, now dubbed Bing cashback, with more than 850 merchants and more than 17 million products available, will be fully integrated into the Bing Shopping experience.


More to come,



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