Today, as Oracle touts their CRM offerings at Oracle OpenWorld 2011, the Microsoft Dynamics team is asking customers why they should settle for a customer resource management (CRM) solution that is expensive, inflexible and hard to use while continuing on the forced march toward Fusion.
Microsoft Business Solutions Corporate Vice President Michael Park shares some insight about the company’s own experience when Microsoft leaders asked themselves the same questions:
“Three and a half years ago, Microsoft had an outdated Siebel solution that was too difficult to use: Input of information took excessive time, data got lost, and because users really disliked the system, adoption was dismal leading to overall lost productivity for the company…Tony Scott, CIO of Microsoft, and an IT industry leader and change driver for whom I have immense respect, recognized the need for a better CRM solution at the company.”
Read the full story from Michael on the MBS Executive Insights blog, and visit the Microsoft Dynamics Virtual Pressroom for more information on Microsoft’s CRM offerings. You can also follow the conversation on Twitter via @MSDynamicsCRM and using the hashtag #MSDYNCRM.