Mobile payments are a rapidly growing market that require high availability. Luup, a leader in this industry, emphasizes innovation to save costs and to create revenue for its customers. Luup is active in developing countries where there is high mobile phone penetration and largely unbanked populations. Keeping costs low is essential for its ongoing success, and its customers' success. SQL Server delivers these needs -- high availability, low total cost of ownership and low ongoing costs.
For the announcement, see here.