Guest Blog: Is the Content of Your Site Safe from Scraping?

  Web scraping is a hotly debated topic that has produced a variety of court rulings regarding copyright and fair usage of information. Some companies have new software that blocks site scraping efforts. The internet offers an incredible amount of information. The depth and breadth of the information available is so vast that it can…


Pay-per-click (PPC) for SMBs #11: Understanding KPIs and reporting

Continuing our series of guest posts from Microsoft Advertising… So Shah’s Cars has campaigns, ad groups and keywords. Its ad copy reads like more digestible Shakespeare and it is live on the web. Job done, right? Wrong, Shah’s Cars’ PPC journey has only just begun. Using Microsoft’s Advertising tools you can now follow your campaigns,…


PPC for SMBs #8: How to write great ads

Our imaginary account for ‘Shah’s Cars’ is now complete with campaigns, ad groups and keywords. Next, we need to write some awesome ads. Writing effective ads that target the right customers can help increase your click-through-rate (CTR) and increase the campaign’s return on investment (ROI). Top 8 Tips for Writing Effective Ad Copy 1. Know…


Pay-per-click (PPC) for SMBs #6: How to Set up a new Microsoft Advertising adCenter account

There has never been a better time to start running your search campaigns in adCenter because you can: Easily import your Google and Yahoo! campaigns to Bing using the Microsoft adCenter platform Efficiently promote your business to UK and international markets Control the costs: you only pay when someone clicks on your ad Easily set…


See how Bing can help grow your small business

Microsoft Advertising has just launched a new Facebook campaign in the UK and France to help more businesses like yours reach new customers with the help of our fictional UK small business customers Stan & Dan. What does Stan know about online advertising that Dan doesn’t? You can watch their video on Microsoft adCenter’s Facebook page to…


Pay Per Click (PPC) for SMB part 6: How to set up a new Microsoft Advertising adCenter account

This post is part 6 in a series from the Microsoft Advertising blog, specially aimed at helping small businesses start online advertising.  Visit the adCenter site to learn more. There has never been a better time to start running your search campaigns in adCenter because as you can: Easily import your Google and Yahoo! campaigns…


Articulating a mission and vision that matters

Guest post from Maria Ross, founder and chief strategist of Red Slice  a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk. The following post is adapted from her book. It’s funny how entrepreneurs…


Optimise webpage titles and improve your click-through rates

Guest post by Vasilis Vryniotis, co-founder of WebSEOAnalytics.com  Titles are considered important both for the users and for the search engines. This week we’ll discuss some practical tips on how to optimise the titles of your site and on how to boost your search engine results and click-through rates. First of all let’s see what titles…


Expert articles, advice, technology trends & more - subscribe to Smart Business

We’re just drafting the January edition of Smart Business, our monthly email newsletter. If you don’t already subscribe, you can sign up here, it’s free, easy, and our news, tips and advice will keep you up-to-date with Microsoft technologies and industry trends. This month, we’ll be featuring two ‘expert’ articles, volunteered by Microsoft Partners here…