5 Common SEO Mistakes Small Businesses Make

    Search engine optimisation, or SEO, refers to the miscellany of things a business does to affect the visibility of a web page or website in the search results of a search engine like Google or Bing. As a small-business owner, you must keep an eye on SEO strategy and tactics to make sure…


Pay Per Click Advertising pt2: The difference between PPC and SEO

Here’s part 2 of this new series of posts on pay per click advertising, courtesy of our colleagues at Bing. The difference between PPC and SEO By Simone Shuurer, Bing As we mentioned in this blog post we started a blog post series to make sure anyone is able to find information on our blog…


Pay-per-click (PPC) for SMBs #11: Understanding KPIs and reporting

Continuing our series of guest posts from Microsoft Advertising… So Shah’s Cars has campaigns, ad groups and keywords. Its ad copy reads like more digestible Shakespeare and it is live on the web. Job done, right? Wrong, Shah’s Cars’ PPC journey has only just begun. Using Microsoft’s Advertising tools you can now follow your campaigns,…


Pay-per-click (PPC) for SMBs #10: Negative match types

Continuing our series of guest posts from Microsoft Advertising.. Last week Akhila filled you in on how to apply match types and bids to your SMB accounts. The Shah’s Cars account is now ready to go live, but there’s just one more adCenter feature to explore: Negative Keywords. Trust me, it’s all positive when it…


PPC for SMBs #9: Bids and match types

Continuing our series of guest posts from Microsoft Advertising… So far, we’ve furnished our imaginary business, Shah’s Cars, with an account, relevant keywords and engaging ads. Next, we need to decide on the bids and match types to use. Identifying the relevant bids and right match types for your keywords can be a challenging task,…


PPC for SMBs #8: How to write great ads

Our imaginary account for ‘Shah’s Cars’ is now complete with campaigns, ad groups and keywords. Next, we need to write some awesome ads. Writing effective ads that target the right customers can help increase your click-through-rate (CTR) and increase the campaign’s return on investment (ROI). Top 8 Tips for Writing Effective Ad Copy 1. Know…


Pay-per-click (PPC) for SMBs #7: How to find keywords

Finding Keywords via the adCenter Desktop Tool First up, open your adCenter desktop tool (download here if you haven’t got it yet!) and hit the research tab, located top left… Once in you’ve got four options which will help you with keyword generation; ‘Similar Keywords’, ‘Extracted Keywords’, ‘Category Keywords’ and ‘Frequent Keywords’ Similar Keywords This…


Pay-per-Click (PPC) for SMB #4: An intro to Microsoft adCenter Desktop

After a break over the Christmas period we’re continuing our series of guest posts from Microsoft Advertising on how to get started with pay-per-click advertising. In our previous adCenter post, an introduction to Microsoft Advertising adCenter,  I gave you the basics of adCenter and how you can use it to manage your campaigns, track performance and…