Bank with Barclays? Build Up Your Online Marketing Skills with ThriveOnline!

Guest post: Simone Schuurer from Microsoft Adversting tells us about a great new initiative with Barclays Bank that will help customers sharpen up their search engine marketing skills. There are also some great offers involved, including £30 of free adveertising and a free consultation with a Bing|Yahoo! marketing expert   When you’re running your own business and manage many…


Pay-per-click (PPC) for SMBs #11: Understanding KPIs and reporting

Continuing our series of guest posts from Microsoft Advertising… So Shah’s Cars has campaigns, ad groups and keywords. Its ad copy reads like more digestible Shakespeare and it is live on the web. Job done, right? Wrong, Shah’s Cars’ PPC journey has only just begun. Using Microsoft’s Advertising tools you can now follow your campaigns,…


Pay-per-click (PPC) for SMBs #10: Negative match types

Continuing our series of guest posts from Microsoft Advertising.. Last week Akhila filled you in on how to apply match types and bids to your SMB accounts. The Shah’s Cars account is now ready to go live, but there’s just one more adCenter feature to explore: Negative Keywords. Trust me, it’s all positive when it…


PPC for SMBs #9: Bids and match types

Continuing our series of guest posts from Microsoft Advertising… So far, we’ve furnished our imaginary business, Shah’s Cars, with an account, relevant keywords and engaging ads. Next, we need to decide on the bids and match types to use. Identifying the relevant bids and right match types for your keywords can be a challenging task,…


PPC for SMBs #8: How to write great ads

Our imaginary account for ‘Shah’s Cars’ is now complete with campaigns, ad groups and keywords. Next, we need to write some awesome ads. Writing effective ads that target the right customers can help increase your click-through-rate (CTR) and increase the campaign’s return on investment (ROI). Top 8 Tips for Writing Effective Ad Copy 1. Know…


Want more productivity? Get smarter technology - Tip #1: Use your Windows 7 Libraries

Tired of looking in multiple locations to locate project-related documents? Why not create some Libraries, handy collections of documents, music, and multimedia files to help you find files faster and easier – no matter where they’re stored? And even better, you can use Windows Search within your Libraries to track down what you need in…


Pay-per-click (PPC) for SMBs #7: How to find keywords

Finding Keywords via the adCenter Desktop Tool First up, open your adCenter desktop tool (download here if you haven’t got it yet!) and hit the research tab, located top left… Once in you’ve got four options which will help you with keyword generation; ‘Similar Keywords’, ‘Extracted Keywords’, ‘Category Keywords’ and ‘Frequent Keywords’ Similar Keywords This…


Pay-per-click (PPC) for SMBs #6: How to Set up a new Microsoft Advertising adCenter account

There has never been a better time to start running your search campaigns in adCenter because you can: Easily import your Google and Yahoo! campaigns to Bing using the Microsoft adCenter platform Efficiently promote your business to UK and international markets Control the costs: you only pay when someone clicks on your ad Easily set…