Online Marketing helps drive Small Business growth

Developing strong products and services is only part of the challenge for small andmedium-sized businesses (SMBs). Unless they are able to reach out to consumersand develop brand awareness, how can they ever be expected to generate aprofit? SMBs generally only have limited advertising budgets – they are notable to spend hundreds of thousands on integrated,…


Take less time but get more done

Find out how you can use technology to manage your business, wherever your work takes you. If you’re trying to get more done (and aren’t we all!) take a look at our new resources – including a new guide to download, aptly called Get more done.     Businesses need to rely on small teams…


Philanthropy: business model or brand message?

Guest post from Maria Ross, founder and chief strategist of Red Slice  a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk Giving back to the community and maintaining responsible business practices are really…


‘Tis the season to get busy with search marketing

Guest post from Cedric Chambaz, Marketing Manager – Search & SMB, Microsoft Advertising Devoting extra attention to your search marketing campaigns today can pay off during the year-end period – one of the busiest times of year. There is little doubt about how critical Christmas and Boxing Day are to any business’ bottom line. But…


Step by step: the perfect marketing email

Forget your own business for a moment, and let’s take a look at other people’s. How often has an email popped into your Inbox, and you’ve instantly wanted to delete it? That’s hardly a marketing triumph. And yet, occasionally, you find yourself interested, intrigued, or excited enough to find out more. What’s the magic that…


SMEs look to homeworking as economy fears grow

Small and medium-sized enterprises can reduce costs and appease employees by embracing home working practices, it has been stated. Economic uncertainty has characterised 2010 – a year that started with the UK’s exit from a six-quarter recession – with each piece of positive news invariably followed by another setback. Despite some positive signs, such as…


Ten tips for advertising online with Microsoft adCenter

This post first appeared on HP’s Business Innovation blog – check it out for more business tips and advice. Microsoft adCenter is a great way to advertise your business and its products online. Check out our article How to advertise and sell online for more tips. 1.      Match your ad to your business. Make sure…


Back to school with free search marketing classrooms

Guest post from Cedric Chambaz , Marketing Manager, Search & SMB, Microsoft Advertising Every September it is the same story: a new year, new pupils, new teacher… The perspective of the unknown can be daunting for our little ones. And to a certain extent, I face a similar apprehension from business owners when I mention…


Inject creativity into your business

I caught some of Working Lunch today (does anyone know why the BBC is axing this programme? Dave Stewart of Eurythmics fame was being interviewed – not for his musical talents and achievements, but for his latest enterprise, a company called Weapons of Mass Entertainment. (I would put the website up but there’s no point…


Branding on a Budget

Guest post from Maria Ross, founder and chief strategist of Red Slice (www.red-slice) a branding and marketing consultancy based in the US.   Branding does not have to be some big expensive effort that only companies like Apple or Virgin can afford. If you run a small business, you need to spend time thinking about and conveying…