Branding on a Budget

Guest post from Maria Ross, founder and chief strategist of Red Slice (www.red-slice) a branding and marketing consultancy based in the US.   Branding does not have to be some big expensive effort that only companies like Apple or Virgin can afford. If you run a small business, you need to spend time thinking about and conveying…


Business networking: can’t get by without it

Business Networking is essential and not just for the extrovert or the sales man or women any more. We all do it in one form or another, whether at exhibitions, breakfast clubs, LinkedIn, Twitter or even on the train in the morning commute. At heart most of us are social creatures and networking is not…


The changing shape of SMBs – latest advisory panel video discussion

Continuing our quarterly SMB panel discussions on the economic and business climate for SMBs, we’ve now got videos of the discussions on the Small Business website. There are three videos, focusing on the following areas: How do you view the economic climate changes for SMEs since the panel met in July 2009? How would you summarise…


Creating a community

Guest blog from Emma Jones, Founder of Enterprise Nation and author of ‘Spare Room Start Up – how to start a business from home’. Whether you’re selling beaded jewellery or your time as an expert in finance, it’s good for business to develop a community around you. Bonding customers to each other, will bond them…


Three ways to source new work

Guest post from Emma Jones, founder of the home business website Enterprise Nation (http://www.enterprisenation.com/) and author of ‘Spare Room Start Up – how to start a business from home’. This is a perfect time to spruce up your business development and pursue opportunities that will mean new work from existing customers and new work from…


7 steps to creating the right impression; guest blogger Emma Jones

You only get one chance to create a first impression. To make sure it’s the right one, follow these 7 steps that will have people meeting you, liking you and, critically, wanting to do business with you. Be confident – walk into a room with your head held high and confidence intact. This will come…


Making business small talk

Networking with other small businesses, attending breakfast meetings, exhibitions and seminars – they’re all essential activities for any business these days. But when you’re constantly meeting new people – or even familiar faces – over a business table, how do you get the conversation flowing? There’s always the weather of course, but if you’re trying…


New questions for ‘Ask the Expert'

Two new questions on our Ask The Expert section this month: “I’m in the process of wanting to start up a small business online. I’ve just bought myself a laptop with Windows Vista Business but I am unsure as to what additional software I need to create a good website and if there is the…


Hotspot for enterprising businesswomen

Women in the Dacorum region (about 25 miles NW of London, in Hertfordshire, ) are among the most enterprising in terms of establishing businesses in the UK. Apparently, around 136 new companies with female directors were registered in the area in the past year. Some of the credit for this must go to the Women…


Who's in the room?

People talk a lot about ‘presence’ these days.  According to Wikipedia, “presence information is a status indicator that conveys ability and willingness of a potential communication partner – for example a user to communicate. A user’s client provides presence information (presence state) via a network connection to a presence service, which is stored in what…