Blog: Email marketing not just surviving, but thriving

Despite the rise of social media, email marketing remains an important weapon in companies’ marketing armoury. The rise of social media has had a significant impact on business-to-consumer correspondence, and the way companies promote their goods and services. Many firms are focusing on Twitter and Facebook as they bid to engage with consumers, hoping to…


6 tips for an effective 'call to action'

 Guest post by Tina Fotopoulou, an editor & SEO Copywriter at WebSEOAnalytics.com Once you have carefully designed, developed and optimised your online presence and you have created an SEO-friendly website, your next goal is to use it to generate revenue and increase your sales. To achieve that, you need to develop an effective call to action.  What is…


Step by step: the perfect marketing email

Forget your own business for a moment, and let’s take a look at other people’s. How often has an email popped into your Inbox, and you’ve instantly wanted to delete it? That’s hardly a marketing triumph. And yet, occasionally, you find yourself interested, intrigued, or excited enough to find out more. What’s the magic that…


The art of PR: how to write a press release

Guest post from Emma Jones, Founder of Enterprise Nation, the home business website and author of ‘Spare Room Start Up – how to start a business from home’ .   You have a new project to launch, a new product coming to market, or something to tell the world. The plan is to communicate through…


Customers aren’t scary: leverage them!

Guest post from Maria Ross, founder and chief strategist of Red Slice (www.red-slice) a branding and marketing consultancy based in the US. Why do businesses spend tons of money, time and effort on compiling market data, analysing trends, conducting expensive focus groups with people who have never bought from them, or spend hours combing through research…


How to target new customers

Keeping existing customers and attracting new ones are core activities for small businesses: there’s an interesting case study on the BBC site today – How to target new customers . In this instance, Ganesh Selvarajah, a Business Link Adviser offers some advice on this to a small retail/mail order/online business selling christening and holy communion…


How to be more competitive in tough times

To compete with the big boys in these tough economic times, small businesses need as much help as they can get from technology. Steve Wright, Director of Microsoft Certified Partner, BMS Digital Solutions, offers some useful tips, including: How to develop stronger relationships with customers Appealing to your customers through professional communications Get organised! Read the…


SMBs find Bing converts more for less

 Guest post from Cedric Chambaz, Marketing Manager, Search & SMB, Microsoft Advertising Pay-per-click advertising (PPC) is an affordable marketing technique which allow brands to promote their products to prospects that are proactively looking for them. Affordable, scalable and trackable… PPC is the preferred solutions for small and medium businesses who have an online presence. And…


Talk the Talk

Are you guilty of indulging in TLAs and FLAs (three and four letter acronyms)? How about blamestorming, boss-spasming, and workspace specific perpetual abstraction? Recruitment firm Office Angels have put together a list of the UK’s most cringeworthy jargon (more). “Take a bit of the reality sandwich”, “We need to bottom this out”, “The juice ain’t…


Smart Business wins newsletter name game

By Matt Brady  The search is over.  Twelve months and £400,000 later, and we have a name for our new newsletter (ok, the first half of the sentence is a joke): Smart Business.  Originally this was to be SmartBusiness (it’s trendy, I suppose, lumping two words together), but this was in use already by somebody…