Are you paying enough attention to your brand?

In response to the current economic and social climate, businesses of all sizes have been forced to carefully consider how they define their brand values. We found this new research by printed.com that shows how the small business community has been faring, and what it could do better… Value for money now ranks as number…


Three Ways to Spring Clean Your Business, Brand….and Life

Maria Ross is chief brand strategist and creator of Red Slice, a digital elixir of stories and strategies to boost your business, your brand and your brain. She advises start-ups, solopreneurs and small to midsize growth companies on how to craft brands that engage, inform and delight customers. Maria is the author of Branding Basics…


The two angles of irresistibility

Guest post from Maria Ross, founder and chief strategist of Red Slice  a branding and marketing consultancy and blog based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk. Her next book, Rebooting My Brain will be available in…


Hospitality - a universal ingredient for business success

Guest post from Cindy Bates, Vice President of Microsoft’s US SMB Organisation. Read more from Cindy on her blog here. I thought this tied in nicely with Maria’s recent post on killing customer loyalty. I absolutely love the work I do at Microsoft. Sometimes though I think that in another life (or maybe down the…


Five ways to kill customer loyalty: are you guilty?

Guest blog from Maria Ross, founder and chief strategist of Red Slice, a branding and marketing consultancy based in Seattle. She has advised start-ups, solopreneurs, non-profits and small to midsize growth companies on how to craft their brand story to engage, inform and delight customers. Maria is a speaker and the author of Branding Basics…


Writing a visual identity brief

Guest blog from Sebastien Powell, from telephone answering service company Messagebase. In the same way that most people will pay close attention to the way they dress, how you ‘dress up’ your business deserves just as much attention. The visual identity you apply to your business will shape external perceptions and attitudes, playing a key role…


Ten rookie marketing mistakes to avoid

Guest post from Maria Ross, founder and chief strategist of Red Slice  a branding and marketing consultancy and blog based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk I’ve seen some great marketing in my almost 20-year career…


Play nice: five strategies to ensure you get the best proposals out of consultants

Guest post from Maria Ross, founder and chief strategist of Red Slice  a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk We all know that entrepreneurs and business owners can’t go it alone….


Articulating a mission and vision that matters

Guest post from Maria Ross, founder and chief strategist of Red Slice  a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk. The following post is adapted from her book. It’s funny how entrepreneurs…


Learn from my mistake: don’t let your advertising dollars go to waste

Guest post from Maria Ross, founder and chief strategist of Red Slice  a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk   Forgive me, dear readers, for I have sinned.   Here I…