Pay Per Click Advertising pt2: The difference between PPC and SEO

Here’s part 2 of this new series of posts on pay per click advertising, courtesy of our colleagues at Bing. The difference between PPC and SEO By Simone Shuurer, Bing As we mentioned in this blog post we started a blog post series to make sure anyone is able to find information on our blog…


Pay Per Click Advertising pt1: Why you should care about PPC

Our colleagues at Bing are currently producing a really interesting series of posts on Pay Per Click Advertising for small businesses. We thought we’d share it with you. If you’re at all interested in generating sales and awareness online, then this is definitely going to be a series to follow. Part 1 is below. Keep checking back for…


Bank with Barclays? Build Up Your Online Marketing Skills with ThriveOnline!

Guest post: Simone Schuurer from Microsoft Adversting tells us about a great new initiative with Barclays Bank that will help customers sharpen up their search engine marketing skills. There are also some great offers involved, including £30 of free adveertising and a free consultation with a Bing|Yahoo! marketing expert   When you’re running your own business and manage many…


Pay-per-click (PPC) for SMBs #11: Understanding KPIs and reporting

Continuing our series of guest posts from Microsoft Advertising… So Shah’s Cars has campaigns, ad groups and keywords. Its ad copy reads like more digestible Shakespeare and it is live on the web. Job done, right? Wrong, Shah’s Cars’ PPC journey has only just begun. Using Microsoft’s Advertising tools you can now follow your campaigns,…


Pay-per-click (PPC) for SMBs #10: Negative match types

Continuing our series of guest posts from Microsoft Advertising.. Last week Akhila filled you in on how to apply match types and bids to your SMB accounts. The Shah’s Cars account is now ready to go live, but there’s just one more adCenter feature to explore: Negative Keywords. Trust me, it’s all positive when it…


PPC for SMBs #9: Bids and match types

Continuing our series of guest posts from Microsoft Advertising… So far, we’ve furnished our imaginary business, Shah’s Cars, with an account, relevant keywords and engaging ads. Next, we need to decide on the bids and match types to use. Identifying the relevant bids and right match types for your keywords can be a challenging task,…


PPC for SMBs #8: How to write great ads

Our imaginary account for ‘Shah’s Cars’ is now complete with campaigns, ad groups and keywords. Next, we need to write some awesome ads. Writing effective ads that target the right customers can help increase your click-through-rate (CTR) and increase the campaign’s return on investment (ROI). Top 8 Tips for Writing Effective Ad Copy 1. Know…


Pay-per-click (PPC) for SMBs #7: How to find keywords

Finding Keywords via the adCenter Desktop Tool First up, open your adCenter desktop tool (download here if you haven’t got it yet!) and hit the research tab, located top left… Once in you’ve got four options which will help you with keyword generation; ‘Similar Keywords’, ‘Extracted Keywords’, ‘Category Keywords’ and ‘Frequent Keywords’ Similar Keywords This…