Pay Per Click Advertising pt1: Why you should care about PPC

Our colleagues at Bing are currently producing a really interesting series of posts on Pay Per Click Advertising for small businesses. We thought we’d share it with you. If you’re at all interested in generating sales and awareness online, then this is definitely going to be a series to follow. Part 1 is below. Keep checking back for…


Bank with Barclays? Build Up Your Online Marketing Skills with ThriveOnline!

Guest post: Simone Schuurer from Microsoft Adversting tells us about a great new initiative with Barclays Bank that will help customers sharpen up their search engine marketing skills. There are also some great offers involved, including £30 of free adveertising and a free consultation with a Bing|Yahoo! marketing expert   When you’re running your own business and manage many…


Pay-per-click (PPC) for SMBs #11: Understanding KPIs and reporting

Continuing our series of guest posts from Microsoft Advertising… So Shah’s Cars has campaigns, ad groups and keywords. Its ad copy reads like more digestible Shakespeare and it is live on the web. Job done, right? Wrong, Shah’s Cars’ PPC journey has only just begun. Using Microsoft’s Advertising tools you can now follow your campaigns,…


Online Marketing helps drive Small Business growth

Developing strong products and services is only part of the challenge for small andmedium-sized businesses (SMBs). Unless they are able to reach out to consumersand develop brand awareness, how can they ever be expected to generate aprofit? SMBs generally only have limited advertising budgets – they are notable to spend hundreds of thousands on integrated,…


Pay-per-click (PPC) for SMBs #7: How to find keywords

Finding Keywords via the adCenter Desktop Tool First up, open your adCenter desktop tool (download here if you haven’t got it yet!) and hit the research tab, located top left… Once in you’ve got four options which will help you with keyword generation; ‘Similar Keywords’, ‘Extracted Keywords’, ‘Category Keywords’ and ‘Frequent Keywords’ Similar Keywords This…


Pay-per-click (PPC) for SMBs #6: How to Set up a new Microsoft Advertising adCenter account

There has never been a better time to start running your search campaigns in adCenter because you can: Easily import your Google and Yahoo! campaigns to Bing using the Microsoft adCenter platform Efficiently promote your business to UK and international markets Control the costs: you only pay when someone clicks on your ad Easily set…


See how Bing can help grow your small business

Microsoft Advertising has just launched a new Facebook campaign in the UK and France to help more businesses like yours reach new customers with the help of our fictional UK small business customers Stan & Dan. What does Stan know about online advertising that Dan doesn’t? You can watch their video on Microsoft adCenter’s Facebook page to…