Pay Per Click Advertising pt1: Why you should care about PPC

Our colleagues at Bing are currently producing a really interesting series of posts on Pay Per Click Advertising for small businesses. We thought we’d share it with you. If you’re at all interested in generating sales and awareness online, then this is definitely going to be a series to follow. Part 1 is below. Keep checking back for…


Bank with Barclays? Build Up Your Online Marketing Skills with ThriveOnline!

Guest post: Simone Schuurer from Microsoft Adversting tells us about a great new initiative with Barclays Bank that will help customers sharpen up their search engine marketing skills. There are also some great offers involved, including £30 of free adveertising and a free consultation with a Bing|Yahoo! marketing expert   When you’re running your own business and manage many…


Online Marketing helps drive Small Business growth

Developing strong products and services is only part of the challenge for small andmedium-sized businesses (SMBs). Unless they are able to reach out to consumersand develop brand awareness, how can they ever be expected to generate aprofit? SMBs generally only have limited advertising budgets – they are notable to spend hundreds of thousands on integrated,…


PPC for SMBs #9: Bids and match types

Continuing our series of guest posts from Microsoft Advertising… So far, we’ve furnished our imaginary business, Shah’s Cars, with an account, relevant keywords and engaging ads. Next, we need to decide on the bids and match types to use. Identifying the relevant bids and right match types for your keywords can be a challenging task,…


Pay-per-click (PPC) for SMB #3: An introduction to adCenter

Continuing our series of guest posts from Microsoft Advertising adCenter on how to get started with online advertising; you can view the whole series here. This week we focus on adCenter. If you’ve been following our recent series of blog posts you should be up to speed with the basics of PPC search and the…


Pay-per-click (PPC) for SMB #2: An introduction to Bing

A couple of weeks’ ago we published the first in a series of guest posts from Microsoft Advertising adCenter on how to get started with online advertising. Catch up with that post here Pay-per (PPC) click for SMB #1: paid and organic search, and then move on to #2 below, which is all about Microsoft’s search…


Pay-per-click (PPC) for SMB #1: Paid and organic search

For SMBs, search and online advertising can be a bit intimidating. Every organisation wants to be top of the list in search engine page results, but many people aren’t sure how to go about it. In this series of step-by-step articles on paid search (first published on the Microsoft adCenter blog) we aim to explain…


Be passionate, dream and get a mentor - advice from MPs and entrepreneurs at MADE

Guest post from Simone Schuurer, Microsoft Advertising, who attended MADE, the Entrepreneur Festival in Sheffield last week, along with representatives from Microsoft Small Business UK.    Last night when my train was gliding through the beautiful Yorkshire countryside on a 4.5 hour journey back to my hometown, I summarised a very impressive and inspiring morning…


Pay-Per-Click (PPC) for SMB part 1 - Paid and Organic Search

This is the first of a series of blogs from our colleagues in Microsoft Advertising. You can read the post in full and subscribe to their feed here. (http://community.microsoftadvertising.com/blogs/advertiser/) Search and PPC basically boils down to getting your target audience to click through to your website so you can sell more. It doesn’t need to be expensive…


Proudly supporting the government’s StartUp Britain initiative

Prime Minister David Cameron is today (28 March 2011) announcing StartUp Britiain, a government initiative designed to help startups and entrepreneurs drive business growth across the UK. The prime minister is expected to say: “I want to make a direct appeal to everyone who’s sitting at home or at their desk thinking about starting their…