Official Twitter app for Windows 8 released

The official Twitter app for Windows 8 has been released and is now available on the Windows Store. The official Twitter app for Windows has been released, providing micro-bloggers and businesses with the ability to combine the functions of both. Available to purchase right now in the Windows Store, the app has been designed to…


Don’t let your social media campaign die on the vine

Guest post from Maria Ross, founder and chief strategist of Red Slice  a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk   The holy grail of social media (and marketing in general) is…


The power of your network: how social marketing can help you sell

Most businesses today have some sort of web presence – even if it’s just a listing on a directory site like www.yell.com. (If you haven’t got yourself a website yet, do check out Office Live – it’s free!) But there’s a sense among marketing folk that whilst websites are certainly a cheap and effective way…


The etiquette of mobile phones in meetings

England football manager Fabio Capello has banned them during team meals. David Cameron has banned them from cabinet meetings. We’re talking mobiles here of course. Etiquette is a tricky subject – what’s acceptable to some is complete anathema to others, texting condolences on the death of a close friend or relative is one example I…


Branding on a Budget

Guest post from Maria Ross, founder and chief strategist of Red Slice (www.red-slice) a branding and marketing consultancy based in the US.   Branding does not have to be some big expensive effort that only companies like Apple or Virgin can afford. If you run a small business, you need to spend time thinking about and conveying…


Rock ‘n Roll, socks for happy people and book bags

Welcome to some of this morning’s new MicrosoftSB Twitter  followers. It’s always interesting to see who’s following us, so here’s a plug for the new UK small businesses. Below are the companies’ names and websites plus their Twitter ids with their own bios, which I’ve copied word-for-word.   Socks for Happy People  Twitter: Socks4HappyPPL Unique, comfy and…


Four steps to the perfect home office

Guest post from Emma Jones, Founder of Enterprise Nation and author of ‘Spare Room Start Up – how to start a business from home’. Working from home gives you the opportunity to set up an office that perfectly suits you and your business. Emma Jones offers her top four tips on creating the right environment….


Creating a community

Guest blog from Emma Jones, Founder of Enterprise Nation and author of ‘Spare Room Start Up – how to start a business from home’. Whether you’re selling beaded jewellery or your time as an expert in finance, it’s good for business to develop a community around you. Bonding customers to each other, will bond them…


SMEs use Twitter to cut costs

Social networking, relationship marketing, LinkedIn, Facebook, Bebo, and now Twitter. As the traditional forms of advertising are in rapid decline (in the news today is the 1,000 job cut at The Daily Mail group) so new ways of promoting your business are appearing. According to an article in Computer Weekly last week, SMEs are using…