PPC for SMBs #9: Bids and match types

Continuing our series of guest posts from Microsoft Advertising… So far, we’ve furnished our imaginary business, Shah’s Cars, with an account, relevant keywords and engaging ads. Next, we need to decide on the bids and match types to use. Identifying the relevant bids and right match types for your keywords can be a challenging task,…


PPC for SMBs #8: How to write great ads

Our imaginary account for ‘Shah’s Cars’ is now complete with campaigns, ad groups and keywords. Next, we need to write some awesome ads. Writing effective ads that target the right customers can help increase your click-through-rate (CTR) and increase the campaign’s return on investment (ROI). Top 8 Tips for Writing Effective Ad Copy 1. Know…