Is business too slow to change?

This week we launched our debate partnership with the Economist, as part of our Change Ambassador campaign in the Dynamics GA. As part of the debate we produced a Q&A with Steve Morrow to appear alongside the debate motion coverage which covered questions like “In what areas does Microsoft Dynamics see the most dramatic forces of change in business?” and  “How does a company implement change effectively?  What are the secrets to success”. This debate runs parallel to our Change Ambassador competition partnership with the Economist, with one lucky winner receiving business related training from Cranfield University. You can view the debate, and the Q&A with Steve Morrow here:

Debate title: Business and change

Tagline: Is business too slow to change?


Live date: February 19th 2013

Closing date: March 1st 2013 

Motion: "Do most businesses adapt too slowly to change?”


Behind the question:  

A Greek philosopher once remarked, "Change is the only constant." This is as true today as it was 2,500 years ago; only the pace of change has accelerated. Companies that fail to adapt are destroyed. Digital cameras killed Kodak, Amazon crushed Borders and iTunes drowned out HMV. Firms that fail to react quickly to changes in technology or the global economy are doomed. Or are they? For every company that waited too long to invest in China or plug its wares on Twitter, there is another that jumped too swiftly on a bandwagon. Not every fashionable idea is sensible: ask the investors who piled into subprime debt, or the firms that offshored vital tasks they are now bringing back home. Are most firms too slow to adapt or too quick to embrace passing fads?

Moderator name and title: Robert Guest, Business editor, The Economist

Biography: Robert Guest is the business editor of The Economist and the author of "Borderless Economics: Chinese Sea Turtles, Indian Fridges and the New Fruits of Global Capitalism".

Yes: Hal Gregersen, Abu Dhabi Commercial Bank Chaired Professor of Innovation and Leadership at INSEAD

Biography: Hal Gregersen, Abu Dhabi Commercial Bank Chaired Professor of Innovation and Leadership at INSEAD, is author of 70 articles and 10 books, including “The Innovator’s DNA” and “It Starts With One”. He is co-creator of the Innovator's Accelerator and founder of the 4-24 project, which is dedicated to rekindling the provocative power of asking the right questions in adults to ultimately cultivate and sharpen the curiosity of the world’s children. He serves as a board member at Pharmascience and is a frequent keynote speaker on innovation and change throughout the world.

No: Navi Radjou, Fellow at Judge Business School, University of Cambridge

Biography: Navi Radjou is an innovation and leadership strategist based in Silicon Valley, and a fellow at Judge Business School, University of Cambridge. He is a member of World Economic Forum’s Global Agenda Council on Design Innovation. Most recently, he served as executive director of the Centre for India and Global Business at Judge Business School. Before that he was a vice-president and analyst at Forrester Research in Boston and San Francisco. He is co-author of “Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth” (Jossey-Bass, 2012), a book on frugal innovation, and “From Smart To Wise” (Jossey-Bass, 2013), a leadership development guide. He is a sought-after speaker and a regular columnist at

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