Disaster Recovery sometimes seems like a rather heavy handed term. Not in this case. When the Lakenheath Clay Target Centre’s clubhouse burned down it could have put the organisation in a pretty precarious position. Up until 2011 its administration and customer contact had been largely paper based and was built around spreadsheets. Fortunately, the club’s owner had decided to adopt the cloud (with Microsoft Office 365 and Dynamics CRM Online) before disaster really did strike, which meant communication with members hardly missed a beat. Once it has fully recovered from the fire, Lakenheath also estimates savings of around 20 per cent on its marketing budget by lessening its reliance on print media.
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