In partnership with the Financial Times, software developer and Microsoft Partner, Newgrove, wanted to use Platform-as-a-Service (PaaS) to build a cloud application for advertising customers of FT.com to analyse digital media spend. Using Windows Azure, Newgrove built an application, which analyses data from millions of pages of advertisements. FT.com is using the solution – rebranded Deep View – to provide better-quality analytics, justifying premium-priced advertisement rates.
“Deep View running on Windows Azure gives us the ability to understand campaign performance as it progresses. As a result, optimisation of the advertiser’s spend becomes easier and more accurate.” Jon Slade, Global Digital and Strategic Advertising Sales Director, Financial Times.
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