This is the first of a series of blogs from our colleagues in Microsoft Advertising. You can read the post in full and subscribe to their feed here. (http://community.microsoftadvertising.com/blogs/advertiser/)
Search and PPC basically boils down to getting your target audience to click through to your website so you can sell more. It doesn't need to be expensive or difficult and this series of blog posts will show you how you can get started with online advertising.