How to target new customers

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Keeping existing customers and attracting new ones are core activities for small businesses: there’s an interesting case study on the BBC site today – How to target new customers. In this instance, Ganesh Selvarajah, a Business Link Adviser offers some advice on this to a small retail/mail order/online business selling christening and holy communion dresses.

 

Amongst other suggestions, Ganesh advises checking out your competitors to see what they’re doing and ensuring your website is slick, neat and professional, so you give the right impress to your prospective customers. Think laterally as well – what other related products and services could you offer? Most faiths have ceremonies where special outfits are required – could this company branch out into other religions perhaps?

 

You can email your small business question to Ganesh from the website too, or if you have a technology-related small biz question you could email our Ask the Expert team.

And for some more great ideas on attracting new customers, take a look at our Building Sales website section .