Mass Effect 2 promo - world’s 1st ad-served expandable Silverlight banner

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For all you gaming and techie followers – check out the world’s 1st ad-served expandable Silverlight banner here – it’ll be on the MSN homepage from tomorrow. Promoting the Mass Effect 2 game launch, with EA games, and developed in partnership with Microsoft Advertising & Mediacom by London agency Metia. Make sure you have the sound switched on to get the most from it!