How to do search marketing as an SMB

Cedric Chambaz, my colleague in Microsoft Advertising, has written a great article search marketing, which is published on Utalkmarketing.com - How to do search marketing as an SMB. Busting the myths that it's too expensive, too time-consuming and too difficult, Cedric clearly illustrates how small businesses can use pay-per-click (PPC) to boost business. Here's a snippet to whet your appetite:

"..search marketing is one of the most suitable ways for SMB’s to get involved. Paid-search solutions enable SMB’s to advertise against chosen keywords to ensure their website is reaching engaged consumers.

The engagement of consumers can be measured through click through rates, and not only is this measuring the effectiveness of the advertising in use, it also ensures that SMB’s are only paying for the clicks on their advertising. This allows SMB’s to minimise ineffective ad spend in a much more comprehensive way than would be possible across other media."

Related post: When search engines become free intelligence tools for SMBs.